The bullets are coated in pork-infused paint, which the company states makes the ammo “haram,” or unclean, and therefore will keep a Muslim who’s shot with one of the bullets from entering paradise.
“With Jihawg Ammo, you don’t just kill an Islamist terrorist, you also send him to hell. That should give would-be martyrs something to think about before they launch an attack. If it ever becomes necessary to defend yourself and those around you our ammo works on two levels,” the company said in a press release earlier this month.
The company’s website bills the bullets as “Peace Through Pork” and a “peaceful and natural deterrent to radical Islam.” There’s a related line of apparel that feature slogans like “Put Some Ham in MoHAMed” and a target poster that says “Give Em a Spankin with some Bacon.”